60: Value Interview w/ Jeraud Norman :: If you stay ready you don’t have to get ready

Back in May of 2012 Jeraud Norman and his son got hit by an 18 wheeler truck. This personal tragedy triggered an avalanche of events; he lost his job, his house was foreclosed, and he ended up in mounds of debt. 

At this point in his life, he was a single dad for the past year and a half, adopted his nephew, filed for full custody of his son, and won.

This all happened a year after he left his job at Newport News Shipbuilding where he graduated at the top of his class as an Apprentice. And later became a supervisor of the nuclear power plant aboard the aircraft carrier CVN77 Bush.

While out of work, he desperately tried finding ways that would enable him to provide for his family when the only way he knew how was not an option. 

Throughout this journey, he was introduced to the world of marketing on a few occasions and realized that he needed to take it seriously.

After going headfirst into sales he realized it is difficult to give things away for free. What intrigued him the most about marketing online was it made it easier to find your ideal clients to buy your product or service. 

It was not until he went to a conference in Las Vegas and was on a plane home that he met a woman that was selling the exact same product as him but was using online marketing to do all the selling for her. She was making over $20k a month and could care less about talking to someone about her business. She recognized the materials from the conference and said she was there too. He was grinding his tail off and was making scraps. It was at that point that he decided that he had to do the marketing thing. 

So, he started his own marketing company where the motto is “We Turn Strangers Into Customers Using Paid Social Media Ads” and it has been a successful business for the past four years.